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How Often Should I Blog As A Business Owner?

So, you agree that in the 21st century virtual world, blogging is your big-time saviour when it comes to content marketing. It’s one of the best ways to put across what you stand for and want the whole world to know about. However, the question arises: Is it really needed to put a number on how many or how often should I blog?

The answer is yes, absolutely! This is because blogging can do wonders for you, true. However, too much or too little of it may not really turn tables in your favour. This post intends to tell you about the ideal frequency of blogging activity essential for the success of your endeavour.

How Often Should I Blog For Optimum SEO Results?

Before you get on to the ideal frequency required, it’s important to evaluate how often you’re currently posting. It’d then help you determine from the points mentioned below on what you are or aren’t doing right at the moment.

1. Daily posts might actually work for you sometimes:

Every blogger has their own habit or preference of when and how often they’re comfortable blogging. Sometimes, what you’re most comfortable doing may actually work best for you. Besides that, publishing a blog post every day is beneficial in a lot of other ways too.

If you’re running a niche news-based blog, posting everyday is essential if you want to stay ahead of the competition. Most important, daily posts work better for SEO requirements too. More the number of pages on your blog, more chances you have of being visible on search engines by your readers.

2. Blogging twice or thrice a week generally works better:

While some bloggers may still choose daily posting, there has been a prominent and conscious shift towards ‘regular’ blogging. Those who blog regularly opine that you don’t really need to post daily to be successful. One reason could be that readers may actually welcome a break from your blog, happily reading just twice a week.

Most important, those two posts definitely need to be authentic and something useful. Only then it’s worth the wait for your regular readers.

Besides that, you can write detailed, constructive posts twice a week, inviting more links and tweets than daily ones.

Create your Own Blogging Routine

Daily or regularly, it’s basically your choice at the end of the day. You can actually create your very own blogging routine and experiment with different frequencies. This way you’d know which works better for you.

When you create one, try the following:

  • Don’t let the transition from daily posts to a few a week be too sudden. Get there gradually so as not to stun your readers.
  • Try seeking comments from your readers on the kind of frequency they like from your posts.
  • Create a content calendar and plan your posts in advance to keep the variety going.

Conclusion:

Blogging is truly the lifeblood of every enterprise today. Choose your posts and the time you publish them carefully for higher success rate.

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